What is Google AMP and why should you use it on your website?

3 min

Image result for Google AMP

This week, when I did some research on keywords while I was on my phone, I noticed that there is an icon next to some results. Because I wondered what this was, I have chosen it for you and today I will share this information with you.

During the mobile surfing you may have seen a search result in Google with this icon next to it:

AMP - What is it?

You may also have noticed that when you clicked on it the website was quickly opened without any loading time. This is due to the newly rolled out Google project called Google AMP, which stands for  Accelerated Mobile Pages .

What is AMP?

AMP is an open source project designed to accelerate mobile web pages on mobile devices – such as your smartphone and tablet. After you have installed it on your website, the mobile version of your site will be faster than ever. It ensures that you are immediately placed on the page after clicking by using techniques that are faster than regular HTML. In essence, a stripped HTML page is loaded that is called AMP HTML.

The project was announced in October 2015 but has only been rolled out globally in a few months. If you want to be a step ahead of your competitors, it is therefore advisable to quickly implement AMP on your website.

Benefits of installing AMP on your website

Google continues to improve user-friendliness as a ranking factor. Combine this with an increasing preference for mobile devices, and then you get a solution like AMP.

Although Google has not yet officially announced that AMP is a ranking factor, we know that charging time and mobile friendliness are two important factors.

AMP will be guaranteed to reduce the loading time on your blog, or even remove it, since the page is immediately displayed after clicking. It also strips out unnecessary code that would make your page less practical on mobile.

So, if you look at it like this, AMP is indeed a ranking factor.

If that is not enough, as you could already see in the screenshot above, a small lightning bolt will appear next to your webpage in Google’s search results, which might well help with click through rate (also a ranking factor).

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How do you install AMP on WordPress?

Since most readers use WordPress here, I will explain how you implement AMP on your website. No worries, it’s so peeping and it only takes you a few minutes to work.

All you have to do is download  and install the  AMP plugin . Once you’ve done that, you can simply go to your AMP version of your page by   putting /? Amp at the end of your URL. However, it can still cause some problems for some websites. Many complain about crawl errors in Google’s Search Console and other problems with their website. Remember that AMP is still in its infancy and some sites need some tweaking before it works perfectly.

Disadvantages of AMP

Now that we have discussed all the advantages, we will look at the disadvantages. Of course it is not (yet) a perfect system and there are a number of minor defects.

AMP HTML is a stripped version of the normal HTML of your website, and this also means that your page is visually more limited:

  • You are limited in Javascript capabilities and can only use a limited library
  • Loading images only when you scroll down (lazyload)
  • Not all content works super-fast on AMP. Loading pages with text at lightning speed, but if you have a lot of video content, loading will take longer.
  • AMP is quite difficult to implement on your website if you do not use a familiar CMS like WordPress, Drupal or Joomla
  • To get widgets working in AMP, some understanding of coding is needed.

Why should you use AMP and for whom is it intended?

AMP is actually intended for websites that roll out a lot of new content every day. Think of news websites or very busy blogs, because visitors want to see their content as quickly as possible, read and then continue. In the future, AMP will probably become increasingly popular and it is only a matter of time before the majority of websites use it.

If you have a blog with visual content such as videos and carousels, then AMP is not ideal, but if you have a lot of text content, AMP is definitely an improvement and it offers your visitors a very user-friendly browsing experience.

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