How to Write Unique Content for Your Website

5 min

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Today I want to tell you the value of the content, what content you should have and where you can get your content from. If you pay attention, you will soon be able to participate very well in the affiliate niche site market. Shall we begin?

The affiliate myth

Before we go any further, I want to talk about the myth surrounding the internet concerning content for affiliate niche sites. This comes in two parts.

Content myth 1: If you write a lot of good content, Google will reward you

This is the first part. It is said that if you write a lot of content and therefore put a lot of time into it, Google will reward you.

The problem with this is that if you look at the case that proves this, it is often an old case or there is more to be said about it. In the past, a few years ago, there were far fewer blogs. In general there were fewer websites. If you had a blog and published a lot, you could increase your visitor numbers by simply adding more content.

In addition, this plays on our emotions and says that hard work pays for itself. Yes, hard work pays for itself, but you have to be smart about what you’re working on. If you dig a hole five times a day and then fill it again, you have done a lot of hard work, but you have not achieved anything.

Content myth 2: You must have at least 40, 80 or even 150 articles before you start your site

This myth focuses more on the niche sites, which we are also working on.

I am not really a fan of this way of thinking. This is very outdated. This also applies more to people who (can) work full-time on a niche site, or for people who have a large budget to hire several writers for writing thousands of words.
The problem with this is that if you do this, you will probably soon stop writing before you even start publishing your 40, 80 or 150 articles. You will work for weeks on this without receiving any positive feedback in the form of visitors or affiliate sales. You lose motivation and you stop.

If you do not believe me: I’m pretty sure you came across niche sites in your research that were only partially finished.

The Content-Traffic-Profit sprint

I make myself easier by not believing in these myths. This method is called the Content-Traffic-Profit sprint. A sprint has multiple meanings. The one you know anyway is the short running competition that runs as fast as you can. The other meaning comes from project management. Agile project management to be precise.

Content-Traffic-Profit sprint

In Agile, a sprint means performing a task in a time frame of 1 to 4 weeks. Agile challenges the standard order for completing a project. In case a niche site would be the standard order I would write all content first and then do promotion. The Content-Traffic-Profit sprint, to the Agile model, says that I can write fine content, then build links to create profit afterwards.

Suppose you write 10 articles. These will have to grow quite quickly because there is little competition, if you have kept the GKV . Then you can concentrate on building links to this content. The last step is to perform these first two steps again.

The advantage of this is that you have profitable visitors as quickly as possible while your competition is still writing 80 articles.

Writing the content

Before I start on this I want to be clear that the following pages do not count in the 10 articles:

  • About page
  • Contact page
  • Disclaimer page

I want to keep it simple. That’s why I publish five articles that are based on products. You can call this “affiliate content”. Then I create five more articles that add value. You can call this the “helpful content”. But what is the difference?

Suppose you build a website for metal detectors. An article of the type “affiliate content” will then have a title like “What is the best metal detector for a beginner?” A helpful article will have a title like “How to use a brand new metal detector” or “Seven tips to help you metal detector to use on the beach “or” 10 mistakes people make with their metal detectors. ”

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Do you see the difference in titles?

I will also post affiliate links in the useful articles, but of course only when I am accepted in the program. Besides not being able to post affiliate links from a technical point of view, the affiliate network will not accept you if you have too many affiliate links on your site. They want your website to mix valuable content with affiliate content.

What should I use for what?

If you are new to WordPress, it may be unclear what you should use for what.

If you want to display more permanent content such as the about, contact and disclaimer pages, it is best to go for a page. For writing articles and updates (blog posts) it is best to use the messages.

It does not matter very much, because if you accidentally did it wrong, you can easily convert pages to messages with certain plugins .

So use mainly messages. Later I will show why this is better when building links, by using another plugin called CommentLuv .

In addition to the above advantages, it is not possible to display the most recent pages with pages. This is only possible if you use the messages. Not every theme supports this, but most do.

The main page

We have already talked about the themes before. It is therefore useful to know what should be on the home page of your site. The home page of my websites used to contain around 5000 words and is aimed at a specific keyword. This worked pretty well, but this came with three problems:

  1. It was obviously an affiliate site as the page was full of affiliate links
  2. It loaded very slowly because there were many images on it
  3. If I wanted to get a guest blog, a potential blogger landed on a page full of affiliate links, instead of a page of value

I do not do this anymore for these reasons. The home page is more a matter of personal preference.

Nowadays I prefer a page layout that looks like a kind of online magazine: you have a few links to your big, important posts (pillar content), with a few catchy images.

You also have a section of your recent blog posts with short descriptions. It is quite time to put some things in the sidebar or footer, things like links to your social profiles, a search bar etc.

Other people say that you should place affiliate content on your main page because it will get more backlinks than other pages. That is a very short-term strategy that I will talk about another time.

How further?

If you have joined me, you will now have 10 articles that have been published as messages. How do you know what to publish first? You have to prioritize your content.

For affiliate content

You want at least one pillar post where you focus on a keyword with 720 – 2500 searches per month. However, no more than two of these posts.

The other 3 – 4 posts with an affiliate base will have to focus on long and extra long keywords. You have to sort these on the GKV where the lowest GKV has the highest priority and will be placed first.

Valuable and non-affiliate content

You will use all long tail and ultra long tail keywords here for all five articles. You have more flexibility with the GKV, but the lower the GKV is, the faster your post will rank.

By prioritizing your list of keywords you will be able to make a decision about what you want to publish, through a data-driven approach.


Hopefully it is so clear how you can write good content. Be careful not to place too much affiliate content, because it may happen that you are not accepted by the affiliate network or company. I also hope that it is clear to you that you do not have to write 40 articles before you can do something with your website.

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